Building A Business You Love | Wedding Photography Mastermind

TAKE YOUR PHOTOGRAPHY
TO THE NEXT LEVEL

A 6-week mastermind to elevate your photography & business.

APPLY BY JANUARY 31st

BEGINS FEBRUARY 3rd weekly at 2pm EST

APPLY TO THE MASTERMIND

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Join an exclusive community of wedding photographers for weekly livestreams, expert strategies, and support to grow your business & improve your portfolio.

📸 What is a Mastermind?

A mastermind is a small group of wedding photographers from around the world, led by Luke, meeting together weekly for 6 weeks to take their wedding photography to the next level.

This will be an exclusive community, where Luke will share expert strategies to help you turn your business into something you love, and to maximize your bookings for 2026 - with your ideal clients.

Each week there will be a livestream that will include a lesson by Luke, a Q&A, community building elements, as well as a small homework assignment. Each session will last about 2-3 hours.

⏰ Will the time work for me?

Livestreams will begin at 2pm EST each week, and will be recorded. Here are the times around the world to see if it will work for you.

11am Los Angeles
2pm New York City
7pm London, England
8pm Paris, France
6am Sydney, Australia

🔥 What's Included

✅ Weekly Live Coaching & Strategy Sessions (Recorded)
Get clear direction every week on what to do next. This isn't just more information, this is real-time strategies and custom feedback to build your business and hone your photography skills. Each week, we'll finish the session with a Q&A deep dive so you'll know exactly how to move your business forward.

✅ 6 Week Mastermind
Get ready to move out of overwhelm and into consistent & confident action. The mastermind will run from February 3rd - March 10th at 2pm EST for 6 weeks. This isn't passive learning, it's a guided process designed to help you build momentum and see real progress in your business.

✅ 1:1 Session with Luke Included*
Get direct & personal clarity on your biggest questions. In your private 30 minute session at the end of the 6 weeks, we'll look at your business and growth plan, and make specific changes that will make the biggest difference.

✅ A Proven 5-Step Growth Plan
Instead of guessing what to work on, you’ll follow a clear, step-by-step growth plan. Each week builds on the last, helping you create a stronger foundation, better systems, and a business that actually supports your goals.

✅ 3 Months of Private Community Support
You won’t be doing this alone. Inside our private Slack community, you’ll get ongoing encouragement, accountability, and feedback between sessions — plus access to resources and recordings for three months so you can implement at your own pace.

✅ Small-Group Breakout Sessions
Connect with other photographers who get it. These breakout sessions give you space to talk through challenges, share wins, and learn from others who are building similar businesses — without the noise of massive online groups.

✅ Behind-the-Scenes Training You Won’t Find Publicly
You’ll get exclusive insight into how Luke actually runs his business — what’s worked, what hasn’t, and the decisions behind the scenes that don’t get shared on YouTube or Instagram.

✅ 3 Month Follow-Up Call for Long-Term Growth
This isn’t a “learn it and forget it” program. Three months after the mastermind ends, we’ll reconnect to review progress, troubleshoot obstacles, and help you keep building on the momentum you created.

✅ Real Accountability (Not Just Motivation)
Through live coaching, group discussion, and community support, you’ll stay focused, accountable, and moving forward — so this doesn’t become another course that sits unfinished.

✅ Session Replays for Flexible Learning
Can’t make it live or want to revisit a lesson? You’ll have on-demand access to all session recordings for three months, so you can learn and implement on your schedule.

REVIEWS BY PHOTOGRAPHERS

Valerie P.

I’ve always found Luke’s YouTube videos to be helpful, so when I heard about the mastermind I knew it’d be even better to learn from him directly and within a group. I’ve been in other photo education groups and what makes this mastermind different is that it wasn’t just focused on the business or the photography. Luke blends and balances both aspects seamlessly and with excitement and care. Also to make sure it’s advice that fits your business and not just a copy and paste of his. I’ve learned some blind spots of mine, which I know will improve my work, help me to enjoy my business more, and serve my clients better. I appreciate that he made space to answer questions we had and valued the groups input on it too. Anyone feeling stuck and serious about growing with intention should’ve signed up yesterday!

Ivan L.

I have been following Luke on Youtube for some time and he is one of the only creators that gave me an authentic and trustworthy feeling, so I decided to purchase the mastermind! As someone who has only been in the wedding industry for 2 years, the amount of knowledge and insight that I gained made this mastermind was sooo worth it! I got to meet photographers from around the world and learn from them as well! Each class we did also covered different topics and everything felt well thought out and intentional. When Luke is teaching during these classes, you can just feel how much passion is coming from him. He is a genuine, talented photographer that will teach you how to grow your business the RIGHT way!

Yuko Y.

Luke’s teaching style is thoughtful, grounded, and honest. He creates space for clarity without pressure, while still holding you accountable to take action. The weekly homework was not easy, but really pushed me to slow down and think critically about why I do things, not just what to do next. Along with the other participation photographers from all around the world, this course helped me uncover what actually works for me, which is incredibly empowering. I used to feel stuck before this course, but I now feel excited about what is about to happen to my brand!

Lucy H.

I joined the mastermind because I am kind of frustrated with the market that I am in. I am trying to photograph in a way that I don't see being done and I want to do it well. It is really hard to bring in a new idea into an established community. This mastermind was a reminder that it is ok to do things in the way that I see it without feeling isolated or wrong in doing it.

Jana S.

I discovered Luke through YouTube, and joining the mastermind came at the perfect time—right after wedding season and as an ideal start to my off-season. Over the six weeks, I became much more confident in my business and gained a lot of clarity. My image selection has improved significantly, and I feel like I have a thousand new ideas I’m excited to implement in the next season. I’ve already updated my website with everything I learned, and I’m incredibly grateful for that. One of the biggest highlights was the community. I loved how everyone genuinely supported, motivated, and helped each other—it made a huge difference. Luke’s coaching style is very direct but never harsh. It’s constructive, extremely helpful, and always backed up with clear, practical examples. If you’re a wedding photographer at any stage of your journey and you need clarity, motivation, and a push to elevate your business on every level, this mastermind is absolutely for you. In one sentence: This mastermind is a powerful reset that helps photographers gain clarity, confidence, and a higher standard for both their work and their business.

Winnie W.

I joined Luke Cleland’s mastermind because I knew my wedding photography business needed a new, more professional direction. Over the course of six sessions, the shift has been incredible—I’ve moved away from treating my work like a hobby and finally started viewing it as a serious business. The biggest takeaway for me was building a rock-solid foundation. I now have a clear set of values and a deep understanding of what I want (and don’t want) for my brand. Luke’s coaching style is the perfect balance: he is incredibly kind, but he sees right through the noise and gives you the honest truth you need to hear. My favorite part was the live sessions. Getting real-time feedback and connecting with other photographers was so validating—realizing we all face the same challenges made the journey feel less lonely. If you’re willing to put in the work and want to completely shift your attitude toward your career, this is the course for you. It isn’t just about photography or business tactics; it’s about a total mindset evolution. In one word: amazing.

Victoria M.

I joined Luke's mastermind class because I felt directionless and stuck in my business. After this course I have learned so much about the other aspects of running a photography business besides just taking photos. It helped me to change my perspective on what wedding photography is, and how I can improve the client experience, create a brand, be more selective in the photos I deliver, and establish core values to base my business on. I enjoyed the slide presentations mixed with breakout talks, and the homework gave me something to think about during the week and gave me a chance to really think about what I want my business to look like.

Audrey A.

Luke holds back none of his experience and insight in this Mastermind! You will leave each week feeling inspired, focused, and empowered to create a wedding photography business that works for you.

John N.

Luke's Mastermind is incredible value. It's your opportunity to learn from a seasoned pro with a distinctive style and an engaging personality. Luke has taught me how to think about my business in a different way and find new ways to differentiate myself in a crowded market and take action. If you're ready to elevate yours, don't hesitate to join.

APPLY FOR MASTERMIND

$499 in full

or 2 payments of

$259

USD

14 day money back guarantee. If you don't love the mastermind in the first two weeks you'll get a full refund no questions asked.

📸 APPLICATION

Participants of the mastermind will be accepted through application only. Fill out the application below to be considered.

📸 FAQs

CAN I JOIN AT ANY TIME? No, applications will be accepted through the month of October, until October 31st at midnight. Individuals will be accepted on a rolling basis, which means they will be accepted as they apply. If the mastermind becomes full, the application window will close early.

WHAT IF I MISS A LIVESTREAM? All videos will be accessible afterwards through video replay. You will have access to all of the content for 3 months following the mastermind.

WHAT PLATFORM WILL BE USED? The community will be hosted on Slack and the livestreams will be hosted on Google Meet.

WHAT IF I DON'T LIKE IT? You will receive a full refund if you decide the mastermind is not for you within the first 14 days.

ADDITIONAL QUESTIONS?: send your questions to [email protected]