UNLOCK THE POTENTIAL OF YOUR WEDDING PHOTOGRAPHY BUSINESS

A 6-week mastermind to take you to the next level.

SPRING 2026 MASTERMIND IS FULL

WAITLIST FOR SUMMER MASTERMIND

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Join a small group of wedding photographers for a 6 week mastermind, where we deep dive into your business, your brand, and your photography to take you to the next level.

📸 What is the Mastermind?

It’s a small group of wedding photographers from around the world, led by Luke. Each week, you’ll meet for a focused 3-hour session designed to move your business forward—with practical insights you can actually apply right away.

Every session includes a deep dive into Luke’s proven framework for building a thriving photography business, followed by an open Q&A, intentional community connection, and a clear homework assignment that builds momentum into the next week.

⏰ Will the time work for me?

Livestreams will begin at 2pm EST each week, and will be recorded. Here are the times around the world to see if it will work for you.

11am Los Angeles
2pm New York City
7pm London, England
8pm Paris, France
6am Sydney, Australia

🔥 What's Included

✅ 6 Weekly Live Sessions

Each week, you'll have a roughly 3 hour long call with Luke and the other photographers in the group. This isn't some massive call where you're lost in a sea of people. This is much more like an intimate classroom, so you'll get direct, and custom help from Luke and the other photographers. Each week, Luke will teach from his 5 step framework of building a successful photography business & brand. The session ends with an open Q&A where you'll go over additional topics and questions you may have in how to move your business forward.

✅ 1:1 Session with Luke
At the end of the 6 weeks, you'll have a one-on-one 30 minute session with Luke, to finalize your growth plan and answer any final questions you may have.

✅ A Proven 5-Step Growth Plan
Instead of guessing what to work on, you’ll follow a clear, step-by-step growth plan. Each week builds on the last, helping you create a stronger foundation, better systems, and a business that actually supports your goals.

✅ 3 Months of Private Community Support
You won’t be doing this alone. Inside our private Slack community, you’ll get ongoing encouragement, accountability, and feedback between sessions — plus access to resources and recordings for three months so you can replay any parts you need to listen to again.

✅ Behind-the-Scenes Training You Won’t Find Publicly
You’ll get exclusive insight into how Luke actually runs his business — what’s worked, what hasn’t, and the decisions behind the scenes that don’t get shared on YouTube or Instagram.

✅ 3 Month Follow-Up Call for Long-Term Growth
This isn’t a “learn it and forget it” program. Three months after the mastermind ends, we’ll reconnect to review progress, troubleshoot obstacles, and help you keep building on the momentum you created.

✅ Real Accountability (Not Just Motivation)
Nothing is pre-recorded. This is live, engaging coaching, group discussion, and community support, you’ll stay focused, accountable, and moving forward — so this doesn’t become another course that sits unfinished.

✅ Session Replays for Flexible Learning
Can’t make it live or want to revisit a lesson? You’ll have on-demand access to all session recordings for three months, so you can learn and implement on your schedule.

REVIEWS BY PHOTOGRAPHERS

Noelle S.

I joined Luke’s mastermind to grow my business, but what I didn’t expect was how much it would shift my mindset too. From the very first session, it was clear Luke isn’t just a talented photographer, he’s an exceptional teacher. He breaks things down in a way that actually clicks, and creates a space where you feel supported and comfortable asking questions. What stood out most was how introspective the experience was. It challenged how I think about my work, my value, and how I show up as a business owner, and gave me a level of clarity I didn’t have before. I’m heading into this wedding season feeling confident, aligned, and excited to apply what I’ve learned! If you’re even thinking about it, just go for it. It’s the kind of investment you feel right away.

Hailey M.

After 6 years of running my photography business, I had reached a point where I felt completely plateaued. I was burnt out, overwhelmed, and constantly felt like I was operating in survival mode. I loved photography, but somewhere along the way the joy I once had started to feel buried under the pressure of just trying to keep up. I joined Luke’s mastermind, honestly on a whim, because I knew something needed to change and I was running out of ideas and things to try. Little did I know this mastermind would change not only my business, but give me my life back. Over the last 6 weeks, my mindset has shifted in such a powerful way. I knew that I didn’t want to keep running my business in a way that left me exhausted and unsure of what the future looked like. I now feel like I have the tools and structure to build a business that actually supports my life. I’ve gained so much clarity around my brand and how to set my business up for real, sustainable success. One of the biggest takeaways for me was learning how to step out of survival mode and start thinking about the future again. I feel more confident in my decisions and more aligned with the kind of work and clients I truly want to attract. My favorite part of the experience was the community. Being surrounded by other photographers from around the world who were willing to be honest about their struggles, celebrate each other’s wins, and grow together was incredibly powerful. It reminded me that the struggles I'm facing are actually way more common than I even realized. Luke’s coaching style is something really special. He has a way of making every single person feel seen and heard. The advice he gives is always incredibly thoughtful, intentional, and rooted in real experience. Even in a group setting, the level of one on one interaction felt so personal. It never felt like generic group coaching. Luke truly takes the time to understand where you are in your business and offers guidance that is specific to you. I’ve never experienced that level of care and attention in a coaching program before. Luke genuinely has a gift for teaching. If you’re thinking about joining the next round, I would absolutely recommend it. I would have paid 3 times what I did for the value and information you will gain from being apart of it. If you’ve been feeling stuck, burnt out, or unsure of what your next step is, this space can truly help you reset and move forward. In one sentence, I’d describe this mastermind as a space that helps you reconnect with your purpose, gain clarity, and build a photography business that feels aligned, sustainable, and exciting again. I'll never forget these 6 weeks. Thank you Luke!!!

Valerie P.

I’ve always found Luke’s YouTube videos to be helpful, so when I heard about the mastermind I knew it’d be even better to learn from him directly and within a group. I’ve been in other photo education groups and what makes this mastermind different is that it wasn’t just focused on the business or the photography. Luke blends and balances both aspects seamlessly and with excitement and care. Also to make sure it’s advice that fits your business and not just a copy and paste of his. I’ve learned some blind spots of mine, which I know will improve my work, help me to enjoy my business more, and serve my clients better. I appreciate that he made space to answer questions we had and valued the groups input on it too. Anyone feeling stuck and serious about growing with intention should’ve signed up yesterday!

Yuko Y.

Luke’s teaching style is thoughtful, grounded, and honest. He creates space for clarity without pressure, while still holding you accountable to take action. The weekly homework was not easy, but really pushed me to slow down and think critically about why I do things, not just what to do next. Along with the other participation photographers from all around the world, this course helped me uncover what actually works for me, which is incredibly empowering. I used to feel stuck before this course, but I now feel excited about what is about to happen to my brand!

Winnie W.

I joined Luke Cleland’s mastermind because I knew my wedding photography business needed a new, more professional direction. Over the course of six sessions, the shift has been incredible—I’ve moved away from treating my work like a hobby and finally started viewing it as a serious business. The biggest takeaway for me was building a rock-solid foundation. I now have a clear set of values and a deep understanding of what I want (and don’t want) for my brand. Luke’s coaching style is the perfect balance: he is incredibly kind, but he sees right through the noise and gives you the honest truth you need to hear. My favorite part was the live sessions. Getting real-time feedback and connecting with other photographers was so validating—realizing we all face the same challenges made the journey feel less lonely. If you’re willing to put in the work and want to completely shift your attitude toward your career, this is the course for you. It isn’t just about photography or business tactics; it’s about a total mindset evolution. In one word: amazing.

Lucy H.

I joined the mastermind because I am kind of frustrated with the market that I am in. I am trying to photograph in a way that I don't see being done and I want to do it well. It is really hard to bring in a new idea into an established community. This mastermind was a reminder that it is ok to do things in the way that I see it without feeling isolated or wrong in doing it.

Ivan L.

I have been following Luke on Youtube for some time and he is one of the only creators that gave me an authentic and trustworthy feeling, so I decided to purchase the mastermind! As someone who has only been in the wedding industry for 2 years, the amount of knowledge and insight that I gained made this mastermind was sooo worth it! I got to meet photographers from around the world and learn from them as well! Each class we did also covered different topics and everything felt well thought out and intentional. When Luke is teaching during these classes, you can just feel how much passion is coming from him. He is a genuine, talented photographer that will teach you how to grow your business the RIGHT way!

Victoria M.

I joined Luke's mastermind class because I felt directionless and stuck in my business. After this course I have learned so much about the other aspects of running a photography business besides just taking photos. It helped me to change my perspective on what wedding photography is, and how I can improve the client experience, create a brand, be more selective in the photos I deliver, and establish core values to base my business on. I enjoyed the slide presentations mixed with breakout talks, and the homework gave me something to think about during the week and gave me a chance to really think about what I want my business to look like.

Audrey A.

Luke holds back none of his experience and insight in this Mastermind! You will leave each week feeling inspired, focused, and empowered to create a wedding photography business that works for you.

Jana S.

I discovered Luke through YouTube, and joining the mastermind came at the perfect time—right after wedding season and as an ideal start to my off-season. Over the six weeks, I became much more confident in my business and gained a lot of clarity. My image selection has improved significantly, and I feel like I have a thousand new ideas I’m excited to implement in the next season. I’ve already updated my website with everything I learned, and I’m incredibly grateful for that. One of the biggest highlights was the community. I loved how everyone genuinely supported, motivated, and helped each other—it made a huge difference. Luke’s coaching style is very direct but never harsh. It’s constructive, extremely helpful, and always backed up with clear, practical examples. If you’re a wedding photographer at any stage of your journey and you need clarity, motivation, and a push to elevate your business on every level, this mastermind is absolutely for you. In one sentence: This mastermind is a powerful reset that helps photographers gain clarity, confidence, and a higher standard for both their work and their business.

Jonathan W.

I joined the mastermind to help get a handle on my growing business and be more intentional with how I was approaching both my photography and my marketing. I found the tasks we were set helped me gain a huge amount of insight into what I really wanted from my work and a solid start in terms of actually implementing some changes. Luke was transparent and generous with his time and knowledge, and gave an enormous amount of value. It's basically bootcamp for your wedding photographer brain.

APPLY FOR MASTERMIND

early bird $499

regular $600

USD

14 day money back guarantee. If you don't love the mastermind in the first two weeks you'll get a full refund no questions asked.

📸 APPLICATION

Participants of the mastermind will be accepted through application only. Fill out the application below to be considered.

📸 FAQs

CAN I JOIN AT ANY TIME? No, applications will only be accepted in the weeks ahead of the mastermind. Individuals will be accepted on a rolling basis, which means they will be accepted as they apply. If the mastermind becomes full, the application window will close early.

WHAT IF I MISS A LIVESTREAM? All videos will be accessible afterwards through video replay. You will have access to all of the content for 3 months following the mastermind.

WHAT PLATFORM WILL BE USED? The community will be hosted on Slack and the livestreams will be hosted on a private platform.

WHAT IF I DON'T LIKE IT? You will receive a full refund if you decide the mastermind is not for you within the first 14 days.

ADDITIONAL QUESTIONS?: send your questions to [email protected]